A MONUMENT billboard lit in gold above a palm-lined boulevard in South Lombok at dusk
Premium Outdoor Media · Lombok, Indonesia

All eyeson you.

Premium billboards, a mobile media fleet, and a creative studio that turns the right viewers into buyers. Built for developers, hotels and premium brands in Lombok.

We don't sell exposure. We create commercial attention.

We identify the audience, engineer the emotion, control the exposure, and move attention toward action. For developers, hotels and premium brands, the goal is not more impressions. It is more of the right people taking the next step.

Market intelligence

Lombok is entering a larger game.

Investment, infrastructure, tourism and international access are converging. More capital, more visitors, more destination development, and more competition for attention.

Rp61.1TNTB investment, 2025
+339%Growth versus 2021
Rp5.96TMandalika cumulative investment
34Mandalika investors
Destination anchors
  • Rafa Nadal Tennis CenterFirst in Southeast Asia. Four tennis and four padel courts, opening targeted for Q1 2028.
  • Samara LombokA 150-hectare integrated destination with 500 villas planned across phases.
  • MotoGP at Mandalika140,324 spectators in 2025 and an estimated Rp4.96T in national economic impact.
  • Lombok to Kuala Lumpur, dailyDirect service since July 2026, with onward access to more than 40 destinations.
Who we reach
  1. Second-home buyersLifestyle and capital preservation
  2. International investorsYield, appreciation, scarcity
  3. Luxury travellersHospitality, wellness, sport, dining
  4. Developers & hotel groupsQualified leads, launch momentum
  5. Sport & lifestyle audiencesPremium destination ecosystems

Know who matters before we design the message.

Market figures are working figures from public 2025 investment and event reports.

IMONUMENT Billboards

Right size. Right road. Right audience.

A limited network of premium, illuminated boards, chosen for sightline, road geometry and the people who pass them. We would rather own ten exceptional locations than a hundred ordinary ones.

An illuminated black and gold MONUMENT billboard crowned in gold, above palm trees at sunset
Kuta & Mandalika

Smaller premium boards, stronger results.

Compact roads and concentrated foot traffic. Proximity, dwell time and repetition can outperform oversized structures in tight streets.

≈ 3 × 4 mIlluminatedPedestrian + road

Airport & approach roads

Larger formats where the sightlines are long.

The first impression for every arriving buyer, investor and traveller, sized for speed and distance.

Large formatIlluminatedArrival corridor
3 monthsRp99MRp33M a month · launch
6 monthsRp179MRp29.8M a month · best value
12 monthsRp329MRp27.4M a month
3 & 5 yearsOn requestExclusive long-term locations

Rates per premium board, all-inclusive: permits and advertising tax, printing, installation, lighting, maintenance and a monthly photo report. Founding partners: our first five clients keep their launch rate for as long as they renew.

IIMONUMENT Mobile

On the streets. In their world.

A fleet of black scooters with illuminated gold-framed billboard trailers, driving planned routes through Kuta's restaurants, beach clubs and hotel zones from sunset into the night. Your message goes to where your buyers already are.

A MONUMENT Mobile scooter towing an illuminated billboard trailer through a busy Kuta Lombok street at night
Kuta advantageCompact, cross-shaped streets mean the same high-value audience sees your message again and again during their stay.

Repetition

The same premium audience meets your message many times over.

Proximity

Into pedestrian, dining, hotel and lifestyle environments where fixed boards cannot go.

Route control

We decide where the media travels, and when. Evenings, events and peak hours.

360° visibility

Multi-face trailers are seen from every angle of the street.

Premium presence

Black and gold units, uniformed riders. The vehicle is part of your brand.

Flexible campaigns

Launches, open houses, events and limited-time offers, switched on when you need them.

A line of MONUMENT Mobile billboard trailers glowing outside a restaurant at dusk
Quality control you can check

Every kilometre, on record.

Each unit carries a GPS tracker. We test every route ourselves for time, distance and fuel before a campaign starts, so the plan you approve is the route that gets driven.

Route tracking
Live GPS, defined routes and agreed time windows
Fleet standards
Branded uniforms, maintenance and nightly presentation checks
Campaign analytics
Route performance, exposure estimates and heat maps
Client reporting
Route maps, hours on the road, photos and recommendations

Accountability. Transparency. Better results.

Per trailer, per monthRp25M 6 hours nightly
  • Event days and launch nights from Rp2.5M per trailer
  • Printing, rider, fuel and GPS reporting included
  • Fleet of 3 or more: 15% off
IIIMONUMENT Creative

Seen. Felt. Bought.

Our ads convert. Most people who see a billboard will never buy. A few will, and we know who they are. Every image and every line we create is designed for those viewers: to create an emotion that triggers action, and action that becomes a sale for your development.

The MONUMENT Creative studio, with campaign concepts on screens and the words Ideas, People, Places, Results and Storytelling that sells on the wall
The conversion system
  1. 1

    Market intelligence

    Who is most likely to buy, where they come from, and what motivates them.

  2. 2

    Psychology

    Emotion, aspiration, status, curiosity and desire.

  3. 3

    Creative

    Slogan, image, colour, composition and visual direction.

  4. 4

    Action

    Attention, then curiosity, then a lead, then a sale. Every campaign gets its own WhatsApp line and QR code so every lead is counted.

The principle

Don't show them a property. Let them experience it.

A morning viewA private villaA feeling of arrivalA future they can imagine owning
Campaign creative

Research, strategy and the finished ad

US$10,000–15,000 per campaign

Audience research, positioning, concept, slogan, visual direction and artwork for billboard and mobile, delivered ready to print.

Performance partnership

We share in the results

Success fee on tracked sales

For developers who want us invested in the outcome. A one-time fee on each sale that comes through a campaign's own tracked channels, agreed in writing per project.

One sale can pay for the campaign.

CampaignRp99M3-month billboard
One saleRp500MExample gross profit
Return5×From a single buyer

We don't need hundreds of buyers. We need the right buyers.

Illustrative example. Your proposal is modelled on your own selling price, margin and campaign goal.

MONUMENT Complete

One campaign system.

Billboard+Mobile+Creative

The strongest results come when all three work together: the permanent board, the moving fleet, and a message engineered for your buyer. Book two divisions together and save 10%. Book all three and save 15%.

Untuk pemilik tanah

Tetap punya tanah Anda. Dapat uang setiap bulan.

MONUMENT hanya membutuhkan sebagian kecil dari bagian depan tanah Anda untuk memasang billboard. Tanah tetap milik Anda.

  • Tanah tetap milik Anda. Kami hanya menyewa sebagian kecil di depan.
  • Pembayaran setiap bulan, selama kontrak berjalan.
  • Anda tidak perlu bayar, membangun, atau bekerja. Kami yang mengurus semuanya.
  • Kontrak 2, 5, 10 atau 20 tahun, atau lebih lama.
  • Tempat sangat terbatas. Kami hanya memilih lokasi terbaik di Lombok.
For developers, hotels & premium brands

Your brand deserves a monument.

Tell us what you are launching and when. We reply with locations, routes, creative direction and a proposal built around your buyer.

Campaign brief

Services
Send brief on WhatsApp

Opens WhatsApp with your brief written out.